David Shah FUTURE of BRANDS, MARKETING, RETAIL & more

david EDELKOORT INC is pleased to welcome David Shah, president of Metropolitan BV and editor in chief of Textile View, View2, Viewpoint and new blog view-network.com!

An engaging, entertaining and insightful speaker, David Shah has much experience and international reputation for nailing the upcoming consumer behaviors and brands attitudes for the years to come.


David presents PREDICTABLE & UNPREDICTABLE CHANGES, based on the new issue of insightful brand, marketing & retail magazine Viewpoint:

A WORLD IN TRANSITION

1. THE CREDIT CRUNCH: will we really change the way we live? Average Joe versus the sophisticated consumer.

2. HOW THE CRISIS WILL EFFECT DESIGN – new austerity, extra-ordinary

3. THE EAST TAKES OVER FROM THE WEST. The five stages of luxury and luxury divides along East-west lines.

4. WHY WE SHOULD FORGET ORGANIC AND TRUST SCIENTISTS. Look to the future not the past – nanotechnology, biotechnology etc

5. NEW MASS AFFLUENTS, INSIDER TIPS: the new marketing platform

6.WHY ART AND FURNITURE ARE NOW MORE IMPORTANT THAN BAGS AND CLOTHES

7. HOW TO HANDLE EMOTIONAL DESIGN

8. CATACLYSMIC CHANGE: The fifth scenario

9. HOW COMPANIES HAVE TO LEARN TO HANDLE UNPREDICTABLE CHANGE

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Presentation at The Firehouse EDELKOORT INC 604 East 11th Street, between Avenues B and C, New York, NY 10009
Date: Friday, January 22, 2010 3 – 5pm

Fee $150 includes one copy of the new issue of Viewpoint magazine #25 “The Survival Issue”

For RSVP contact us at 212 420 7622 or ragna@edelkoortinc.com