8:30 doors open
9:15 INDIAN SUMMER: COLOUR, F/W 2019-2020 presented by Li Edelkoort
9:30 ENLIGHTENMENT: FASHION F/W 2019-2020 presented by Li Edelkoort
10:50 STORYTELLING THE FRAGRANCE OF INDIA presented by Paul Austin
11:00 short break
11:20 HOME & LIFESTYLE 2020 presented by Li Edelkoort
12:15 approximate end
$395 per person
$200 for current Trend Union clients
please email email@example.com for discount code & assistance
-10% for groups of 4+
INDIAN SUMMER: COLOUR, F/W 2019-2020
Today, as far as November the sun keeps shining, prolonging summer in our minds and choices. What was once baptized as Indian Summer becomes a reality and is here to stay, inviting people to dress and eat differently,to colour life in other ways, celebrating warmth and tenderness as the one positive side effect of climate change. Ice creams are enjoyed later, country weekends are prolonged, and light fibres such as cotton and silks are chosen longer. People start layering lighter weight materials, are wild about cardigans and covers, and wear winter sandals. They start choosing colour over darks; gradually changing the mantra of chromophobia. Slowly, marketing’s irrational fear of colour fades to make room for whiter neutrals, lighter neutrals and tinted neutrals, as well as washed brights, medium brights and vivid brights to ritualise the summery autumns and mild winters that are here to stay.
ENLIGHTENMENT: FASHION TREND, F/W 2019-2020
Never before have people felt so pummelled and abandoned. The need for togetherness is growing and the void is filled with animals, friends, food and films. Meditation is governing our creative emotions as yoga is stretching our imagination. Switching off becomes a survival system, producing altered states of consciousness, empowering people to exist. Fashion is at the forefront of this thoughtful evolution, creating a balance between simplicity and generous opulence, inspired by the cloth and clothes from diverse spiritual journeys to stop the stream of no-news news and overdone drops, to bring content and context to garments that are designed to help us simply be. Fashion demands another approach to heal our planet and cure our shopping sprees. Conscious consumption will become the norm for the next generation, born and bred in a world in crisis.
One of the world’s most renowned trend forecasters and colorists, famous for her inspirational seminars and on-point trend books which are sold to companies in diverse industries from Armani to Zegna. Li is an intuitive thinker who constantly travels the planet tracking how socio-cultural trends evolve to influence concepts, colors, materials, products and services. She is also a publisher, humanitarian, educator and exhibition curator. In 2011, Li launched an interactive online trend forum called TrendTablet.com. Since 2015 she is the Dean of Hybrid Studies at Parsons The New School in New York.
As a fragrance industry leader and brand expert with over 18 years of experience advising leading beauty companies in London, Paris and New York, Paul established Austin Advisory Group in 2009 to help iconic brands connect to their customers through meaningful, inspiring, and authentic brand storytelling.
His early work took him on a journey back to the source of the scent world. Working with his team of award-winning documentarians, Paul created a series of short cinematic films revealing the journey of a fragrance: from Seed to Scent. The films, shot in growing communities and flower fields across the world, reveal the craft, characters, and untold stories of a subject steeped in history and untapped potential.
Today, Paul and his team create and express these stories for brands across multiple product categories, including beauty, homewares, jewelry, automotive, and fashion.