lidewij edelkoort
Lidewij Edelkoort, called Li, (born 1950, Wageningen) is a Dutch trend forecaster, someone who anticipates future fashion trends.
Edelkoort started her career as a fashion coordinator at department store De Bijenkorf. In 1975 she relocated to France where she set up as an independent trend consultant. Soon she created the consultancy Trend Union a trend forecasting service based in Paris. Trend Union provides the design community with colour and lifestyle information published bi-annually. She is head of Trend Union, Edelkoort ETC, Studio Edelkoort, Edelkoort Exhibitions and also president of the American consulting corporation Edelkoort Inc, with offices in Paris, New York and Tokyo.
She has helped to shape products for international brands, advising on product identity and development strategy. Her clients have included Coca-Cola, Nissan, Camper, Siemens, Moooi, and Douwe Egberts.
In the beauty industry, Studio Edelkoort’s has developed concepts and beauty products for Estée Lauder, Lancôme, L’Oréal, Shiseido, Dim, and Gucci.
“People think I am some kind of mystic. Yet all I do is pay attention.”
- Lidewij Edelkoort -
li@edelkoort.com charlotte@edelkoort.com T +33-1-44-08-68-80
www.edelkoort.com
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emmanuelle linard
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joined Lidewij Edelkoort in Paris in July 1989 to work at the Trend Union production department. Emmanuelle came to New York in 1999 to set up with Lidewij the Edelkoort Inc company and offices at The Firehouse in the East Village.
Now a partner, Executive Director Emmanuelle Linard has distilled her mentor’s style of paying attention to the world around, studying the links between fashion, art, design, and consumer culture to discern the future and share her experience. Growing as a creative New York community, Edelkoort Inc provides design and lifestyle trend forecasts to world’s leading brands, and hosts seminars on various creative topics as well as educational workshops on trend forecasting.
emmanuelle@edelkoortinc.com www.edelkoortinc.com T+1-646-861-2229 or +1-212-420-7622 F+1-212-214-0488 |
